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Personal Branding In digital Marketing

          Building and strengthening personal brand is considered important especially for people who will plunge into the digital world. Online reputation is like a summary of you, business cards, and a little about personal life, all in one. Building and strengthening your personal brand through digital marketing to get an online reputation will greatly assist you in doing business. You will lose or get clients all depending on how your personal brand appears in search results. For personal branding, you are advised to have consistent branding elements. These include websites, logos and blog headers, your social media content, your business cards, and other things related to your brand. This is to ensure that people will recognize your brand when they see your social media logo or website.


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          There are many platforms that you can use to build your profile. One of the most powerful platforms you should have is a website. Use your website as the main place for you to share information or ideas. Make sure that the name you are using for your profile has not been used by anyone else. Then, you can use social media as a supplement for your website. Take advantage of social media as a way to communicate and interact directly with your audience. You must already know that there are so many social media sites. The first thing you should do is to choose the right social media channel. It will be difficult for you if you force to use all social media and create content for each social media.


           If you're more interested in using video as one of your marketing strategies, use YouTube. If you are more interested in writing your content, maybe you can create a blog. Your online marketing strategy will be very influential in this regard so it is important to strategize before you start. Once you build your profile, you should look for where your audience is. What kind of blogs do they read? What social media do they access and use often? From there you can find and understand your community. After that, you can also create content that matches what your audience wants and needs. After finding your audience, the next step is to make your audience still enjoy your content. Make sure that what you offer them makes them feel involved and helpful. Think of what content they are most interested in and create that content for them.


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One thing to keep in mind is that your website and social media will be the first place where people know you. Make sure that the message you want to convey is appropriate to the audience you are targeting. Show that you care about your audience and your website is not just a place for you to show off your skills.

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